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The Story Behind Ridgeworks

Ridgworks Custom Booth at a music festival.

Celebrating Individuality Through One-of-a-Kind Creations

Published by Ridgeworks | Friday, January 17th, 2025 | Reno, Nevada

Ridgeworks is a custom clothing brand based in Reno, Nevada, blending global textiles and artisanal design to create one-of-a-kind wearable art that celebrates individuality. The visionary behind Ridgeworks, Marcelo Granados, discovered his passion for creating custom clothing through a love of craftsmanship and a desire to tell unique stories through his designs.

With guidance from friends and his community, Marcelo learned how to use a sewing machine in 2018—a skill that would change the course of his life. What began as a personal art project, customizing hats, jackets, vests, and overalls, soon transformed into a passionate pursuit of individuality through clothing.

In spring 2021, Marcelo moved to Reno, Nevada, recovering from a broken ankle and unable to work. When a friend offered him a spot at an art bazaar in Olympic Valley, he decided to try selling his creations for the first time. He made 20 women’s garments, custom shirts, and hats—and sold every piece. That weekend marked the birth of Ridgeworks, turning his hobby into a brand celebrating self-expression and artistry.

Inspired by the rugged charm of the Sierra Nevadas and the vibrant energy of music festivals, each Ridgeworks piece is meticulously crafted using premium materials like Pendleton wool and authentic Peruvian Aztec textiles. The result? Garments that are as unique as the people who wear them.

A Booth on the Move

What sets Ridgeworks apart is its traveling booth—a pop-up shop that vends at music festivals, artisan markets, and events across the West. Each summer, Ridgeworks hits the road from Reno, Nevada, bringing its collection to destinations like Lake Tahoe, California, Oregon, Colorado, Arizona, and beyond.

At every stop, we meet incredible individuals who are drawn to our designs and share our passion for creativity, music, and self-expression. Whether you’re browsing our collection of custom patches, admiring rare textiles, or collaborating on a custom design, the Ridgeworks booth is more than a shop—it’s a space where individuality is celebrated and connections are made.

It’s not just about selling clothing; it’s about crafting meaningful pieces that stand the test of time while telling your unique story. At Ridgeworks, we believe clothing should be more than functional; it should reflect your personality. Every piece we create is one-of-a-kind, rugged enough for life’s adventures, yet thoughtfully designed to celebrate your individual style.

Join the Ridgeworks Journey

As we travel from one festival to the next, we’re continually inspired by the people we meet and the stories we hear. Ridgeworks is more than a brand; it’s a community of like-minded individuals who value authenticity, craftsmanship, and self-expression. Is there a festival you love that you think Ridgeworks would be a good fit as a vendor? Reach out on our contact form and let us know! 

One of our favorite newer festivals we visited last year was Cascade Equinox Festival just outside of Bend, in Redmond, Oregon. We hope to make it back in 2025, the dates are Sept 19-21, 2025. More info here: https://cascadeequinox.com/

If you’re ready to discover your one-of-a-kind piece or collaborate on a custom design, keep an eye out for our booth at upcoming events. Check out our events page this spring and follow us on social media for travel updates, behind-the-scenes insights, and inspiration from the Ridgeworks community.

Together, let’s celebrate individuality and create something truly unique. See you on the road!

#RidgeworksCreations | #WearYourStory | #FestivalClothing | #CustomClothing

1 comment

Katy Jo

Can’t wait to see you on out on the road this summer!

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